Sharing thoughts about reimagining energy and a sustainable future

Navigating the Road to a Greener Future

Step into the world of electric vehicles with Maria McGowan as she welcomes Emma Jarratt, the Executive Editor of Electric Autonomy Canada to the Reimagined Energy Podcast. This leading business-to-business news platform is your go-to source for all things zero-emission transportation, covering everything from individual electric vehicles (EVs) to large commercial fleets.

EV Popularity and Changing Demographics

The conversation leads into the evolving landscape of the Canadian electric vehicle space, highlighting the increasing popularity of EVs. Emma notes a significant shift in the demographic of EV owners, emphasizing that EVs are now more accessible to a broader group of individuals.

With a diverse range of models at various price points, the market is catering to different lifestyles, contributing to the growth of EV adoption. Government initiatives, such as provincial mandates in Quebec and British Columbia, followed by federal-level actions, play a crucial role in signalling a greener future. Mandates and rebates provide a level of security and comfort for consumers, easing the transition to new technologies.

Addressing common concerns about EVs, Emma acknowledges the challenges related to charging infrastructure, especially in remote areas. While improvements are noticeable, the visibility of charging stations is less ubiquitous than traditional gas stations. However, she remains optimistic about ongoing developments in charging infrastructure.

Fleet Vehicles and Green Supply Chains

The podcast explores the promising prospects of fleet vehicles transitioning to electric options. Emma highlights the growing availability of key fleet vehicles, from delivery vans to pickup trucks. The conversation expands into the demand for entire supply chains to be green, emphasizing the global push for transparency in emissions across the manufacturing process.

Job Opportunities in the EV Industry

Employment opportunities are promising in the EV industry. Emma emphasizes the current talent vacuum, with a high demand for skilled individuals in various sectors, from electricians installing EV chargers to experts in quantum computing contributing to battery technology advancements. Good things are ahead.


The conversation between Maria and Emma provides valuable insights into the current state of the Canadian EV space, emphasizing the importance of government initiatives, infrastructure development, and a collaborative effort to address challenges. As Canada navigates the road to a greener future, Electric Autonomy Canada remains a vital resource, offering news, education, and support for individuals and businesses alike.

Watch on YouTube:

Guest: Emma Jarratt, the Executive Editor of Electric Autonomy Canada

Play Video about The evolution of electric vehicles in Canada

Reimagined Energy Podcast

A weekly renewable energy podcast featuring conversations with influential experts, academia, and organizations leading the way in sustainable business and clean technology.

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