Seasonal marketing is focusing a marketing strategy on annual events, dates or holidays and creating a marketing campaign based on a comparable theme. However, there’s a bit more to seasonal marketing than tweeting a picture of a pumpkin or creating “spooky” discounts. How many people do you know that grumble about Christmas cards being sold […]
Be unique in your seasonal marketing Read More »
This is a handy guide to getting more out of social media by knowing the basic principles of social media and wine pairing. Facebook = Cabernet SauvignonCalifornia Cabernet, Bordeaux and Bordeaux-style blends are terrific with scheduling posts. The firm tannins in these wines refresh the palate after each upload. Twitter = Pinot NoirTweets made with ingredients like hashtags and
Wine Pairing with Social Media Read More »
How well do you know your customer? Do you know where they spend most of their time online? You will absolutely hit the nail on the head when you do your research and start posting what your customer wants, not what you want. And you will notice when they acknowledge. Only seeing a few comments/shares or likes on a
No social media strategy spells tragedy Read More »
There’s a tweet or Facebook post that needs to go out TODAY and you have no flipping clue what to say…but you have to say something. Sound like you?
Finding content is like a bag of dirt Read More »
Nobody likes a troll. But sometimes we have to question if they are legitimate.
Haters gonna hate – social media trolls Read More »
Engagement and social media go hand in hand. Where’s why.
Are your followers just numbers? Read More »
The Give Agency will made history in Halifax. This pop-up ad agency is the brainchild of Brian Hickling and Mike Maloney who, over a beer, thought this would be a refreshing approach to help organizations that need it. “Five days of good thinking for good things.” Each day we’ll sit down with a new organization
The Give Agency – A pop-up ad agency Read More »
You’re a business owner, a marketer or the person assigned to managing the social media side of things. Do you view this as a creative outlet or attribute it as a necessary evil? Truth is, if you’re in business, social media is your new storefront and it’s confusing.
Why is social media confusing you? Read More »
Fantastic, you’ve built up your Twitter followers to 1,000. How engaged are they? Take a look at your analytics, or just think back to the past three or four tweets you sent. How many people commented? Retweeted? Hearing crickets on Twitter? How Engaged Is Your Audience, really? It’s important that those 1,000 (or 100, or
How Engaged Is Your Audience? Read More »
BLOG POST: Learn about two ways of engaging with your followers on social media.
Be sociable with your followers Read More »