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Hydrogen in Atlantic Canada
Reimagined Energy is excited to bring you this podcast series in partnership with the Atlantic Hydrogen Alliance. This non-profit organization is working to advance clean hydrogen as part of Atlantic Canada’s transition to a low-carbon future.
The world is tranitioning toward net-zero emissions, and Atlantic Canada is no exception. That means big changes in how we produce, store, and use energy. Sectors like heavy transportation, marine vessels, industrial processes, and long-duration energy storage will need another decarbonization solution. And that’s where hydrogen comes in.
This series was created to promote the 2025 and 2026 Hydrogen East conferences in collaboration with Smart Energy Halifax.
Season One
The Hydrogen Opportunity in Atlantic Canada
Season 1 | Episode 1 | March 21, 2025 | 32 min 56 sec
In this first episode of Atlantic Canada’s Hydrogen Journey, Derek is with David MacGregor, Associate Deputy Minister of the Nova Scotia Department of Energy, to explore the strategic importance of green hydrogen in Nova Scotia’s energy transition and why it could be Nova Scotia’s biggest economic opportunity since “the Age of Sail.”
Building Hydrogen Demand in Atlantic Canada
Season 1 | Episode 2 | March 26, 2025 | 35 min 39 sec
A discussion on the potential of hydrogen as a clean energy source in Atlantic Canada and why hydrogen hubs could be the key to building a thriving domestic hydrogen market. The discussion highlights the challenges of transitioning to hydrogen, the importance of stakeholder collaboration, and the need for government leadership to create a supportive policy framework. Guests Sandy Schembri, NorthStar Public Affairs and David Layzell, The Transition Accelerator, emphasize the importance of developing hydrogen hubs and overcoming the chicken-and-egg dilemma of supply and demand.
Atlantic Canada’s Hydrogen Export Potential
What is the potential of Atlantic Canada to become a leader in green hydrogen production and export? Guests Trent Vichie of EverWind Fuels and Lukas Schuffelen of BET Consulting highlight the region’s abundant wind resources, the growing demand for green hydrogen in Europe, and the necessary infrastructure and investment to make these projects viable. Key challenges, including policy, economics, and competition, are examined, along with the role of the H2 Global auction in bridging the gap between production costs and market prices. The conversation concludes with reflections on future scenarios and the importance of collaboration between Canada and Europe.
Overcoming Hurdles in Atlantic Canada’s Hydrogen Economy
Exploring the headwinds and hurdles standing between Atlantic Canada’s vision to become a green energy powerhouse and the reality of where the hydrogen sector in the region is today. The episode discusses the region’s unique advantages for hydrogen production, its challenges, and the necessary policy and infrastructure developments to realize its ambitions. Experts Arvind Ramakrishnan, Director, National Hydrogen Lead, Deloitte and Adam Langer, Principal Consultant, Langer Public Affairs, provide insights into the current landscape, the importance of government support, and the need for community engagement to overcome skepticism and opposition.
Atlantic Canada's Hydrogen Future
What is the future of energy in Atlantic Canada? Derek Estabrook is with Michelle Robichaud of the Atlantica Centre for Energy, where they focus on the potential of green hydrogen as a transformative economic opportunity. They identify the region’s energy resources, the importance of collaboration and policy alignment, and the need for investment to build a robust hydrogen industry. The discussion highlights the challenges and opportunities in developing a sustainable energy future for Atlantic Canada, emphasizing the role of public support and workforce development.
Season Two
The Case for a Hydrogen Economy
To kick off season two of Atlantic Canada’s Hydrogen Future, host Derek Estabrook speaks with energy strategist Erik Rakhou. Erik founded Rakhou Associates and co-authored the book Touching Hydrogen Future. The conversation explores where the hydrogen economy stands today and where progress stalls. Erik explains why demand continues to grow despite market skepticism. He shares insight from real hydrogen offtake deals and from buyers seeking green ammonia, methanol, and other derivatives.
Dalhousie's Green Hydrogen Research Cluster
The energy transition is about more than just new technology. Turning Atlantic Canada into an energy powerhouse is about building the entire ecosystem. Today, Derek chats with Michael Freund and Mita Dasog from Dalhousie University’s Green Hydrogen Research Cluster on how this cutting-edge team is tackling the most pressing challenges: cutting costs of green hydrogen production, developing earth-abundant catalysts, and building a supply chain from scratch. This episode discusses how international lessons from China and Germany are shaping Atlantic Canada’s unique approach, ensuring the region’s systems are safe, durable, and tailored to local needs.
Closing the Gap: Building Atlantic Canada’s Hydrogen Supply Chain
In this episode, Matt Campbell, Deloitte’s energy transition expert, shares the key findings and describes a clear path forward, emphasizing the importance of regional collaboration, demand growth, and infrastructure planning. The next few years will determine whether Atlantic Canada becomes a hydrogen leader or lags behind. Why does this matter? Because missing these opportunities or stalling on infrastructure could mean Atlantic Canada remains on the sidelines of a multi-trillion-dollar global market. Strategic investments now can cement Atlantic Canada as a reliable, low-cost energy hub, attracting investment and creating thousands of local jobs.
Is Natural Hydrogen the Buried Treasure of the Energy Transition?
What makes natural hydrogen – produced through geological processes deep within the earth’s crust – one of the most fascinating frontiers in clean energy? While the oil and gas industry has known about it for decades, the clean energy world is only beginning to wake up to its potential. Could natural hydrogen be the buried treasure of the energy transition? Or might it be a fool’s gold rush? Barbara Sherwood Lollar and Omid Haeri Ardakani, two of Canada’s top scientists at the cutting edge of natural hydrogen research, explain how Canada’s unique geology creates ideal conditions for natural hydrogen deposits and discuss how Canada could become a global leader in finding, extracting, and scaling natural hydrogen.
An Educational Energy Series
The Atlantica Centre for Energy is an organization focused on promoting a sustainable regional energy sector. When they approached Reimagined Energy with an idea to collaborate, we jumped at the opportunity.
In addition to placing this series on our podcast platforms (Buzzsprout, YouTube, subscriber base), Reimagined Energy is post-producing each episode. We also provide customized graphic design services for social media posts, thumbnails, and three video segments.
Co-Labs Inquiry
Our focus is on working with clients in renewable energy and sustainability. Schedule a short conversation at your convenience
Transformations in Solar Energy Usage
The Atlantic Canada Solar Summit (ACSS) is an annual event hosted by Solar Nova Scotia where the solar industry converges to network, learn, and showcase.
Solar Nova Scotia partnered with the Reimagined Energy Podcast to speak with conference presenters and attendees at their recent summit.
Reimagined Energy recorded six episodes on-site and provided post-production editing.
Content for Energy Conferences
The EventWorx Corporation is one of Canada’s premier event management and production companies, with expertise in owning and producing large-scale domestic and international events.
Not only is this organization a sponsor of Reimagined Energy, they also engage us to interview title sponsors of upcoming energy conferences. In return, EventWorx are provided with a full length podcast interview,and three clips to share on social media, conference website and email list.
2025 Electricity Transformation Canada
October 2025, the Electricity Transformation Canada in Toronto, ON brought together energy professionals from converging sectors — wind energy, solar energy, energy storage, grid modernizations, hydrogen, and more — to network, collaborate and grow their businesses.
The Reimagined Energy podcast was there and hosted the Podcast Lounge and talked to attendees.
We worked with conference organizers to pre-schedule guests before the conference. Guests included industry leaders and conference sponsors. Episodes were provided to conference organizers to share with partners and promote future events.
2025 Energizing Efficiency Conference
On May 7-8, 2025, the Energizing Efficiency 2025 Conference, hosted by Energie NB Power, took place in Fredericton, NB.
During these two days, they explored how technology and human behaviour can come together to create smarter, more sustainable energy solutions.
The Reimagined Energy podcast was provided with a booth where we could talk to conference speakers and attendees.
Would you like Reimagined Energy to attend your energy-related conference? Let’s talk.
Would You Like to Partner With Us?
Build Awareness
As this format for content production grows, companies enjoy the value that podcasting brings to their organizations. It’s where the messaging can be tailored to the viewer.
Editorial, not Advertorial
Education must be at the forefront, rather than being an infomercial. In addition, this podcast will provide your organization fresh communication content.
Be an Industry Expert
Generate public awareness by sharing your insights and knowledge. The intention of this podcast series is to highlight government and business in the hydrogen sector.
Reach a Niche Audience
Podcasts communicate to a captive audience. Tell your story and create advocates along the way. That’s the power of podcasting – you’re in control of the message, not someone else.
Build Your Podcast Series
Hosting Options
Have someone in your organization who would like to step up to the mic? Great! Or, Maria can share the mic with you.
Podcast Production
Reimagined Energy's intro and outro graphic design with music (copyright-free), your logo will appear in the opening credits on each episode. We'll create the cover art, transcript and post-production of each 30-minute episode.
Episode Preparation
We will assist with creating an editorial calendar, contact guests, questions to ask and write the title and descriptions for each episode.
Episode Assets
Uploaded to a designated Google Drive, you will receive an mp4 copy of your episode(s) and three 30-to-90-second clips from the podcast with subtitles that can be shared on social media, emails, or websites.
Promotion
We will upload the podcast(s) to Reimagined Energy's podcast platforms, directories and YouTube channel. Branded graphic design elements will be provided for each episode to share on your socials, MailChimp, and website.
Analytics and Reporting
Each link will have a tracking code to monitor clicks, and where viewers are coming from. A series of three reports of each episode will be generated to demonstrate the ROI of your investment. These reports will include stats from the Reimagined Energy website, social media accounts and emails to our subscribers.
